8th IFIP Conference on e-Business, e-Services, and e-Society in Tokyo, Japan

Keynotes

Three keynote sessions were held in I3E 2008.

Keynote #1 : Future Outlook on Mobile and Ubiquitous Services

10:00–11:00 Sep. 24, Hall

Speaker

Takeshi Mizuike
Dr. Takeshi Mizuike, Vice President, Chief Executive Director, Technology Development Center, KDDI R&D Laboratories Inc.

Abstract

Mobile communication service, which started from a simple cellular-phone now provides wide variety of applications. One of the most useful features is capability to access internet applications from mobile environment with a reasonable price and without any knowledge of computer literacy. In addition to e-mail and Web access, currently available applications on mobile handsets include digital camera, music player, GPS navigation, digital broadcast receiver, IC card payment and so on. Future trend of mobile services is introduced with focus on further expansion of such application areas along with new technologies to support new service development. One of the important aspects is a function as a personal portal device. A mobile user can generate his/her own personal information in a so-called ubiquitous environment. For example, a “Life-log” trial system has been developed as a mobile application. Short-range communication links such as RF-ID tag and Bluetooth may also be utilized to enhance capability of mobile applications. Another important aspect is integration with other services such as fixed broadband communication services and digital broadcasting. Next generation wireless and network technologies will provide infrastructure to support such new services in mobile environment. Service platform will then be a key factor for successful implementation of new application concepts. A special attention is also paid to additional requirements such as information security, advanced human machine interface and batteries.

Biography

Takeshi Mizuike was born in 1953 in Tokyo, Japan. He graduated from the University of Tokyo in 1977. He also received M.S. degree from Stanford University and Ph. D degree from the University of Tokyo, in 1981 and 1999, respectively. He joined KDD Co. Ltd. (Currently KDDI Corporation) in 1977 and conducted a research on radio communication systems and network planning at its R&D Laboratories. After management work for strategic technology planning at KDDI Headquarters, he is now chief executive director of Technology Development Center at KDDI R&D Laboratories. He is a Fellow of Institute of Electronic, Information and Communication Engineers of Japan and a Senior member of IEEE. He contributed to ITU-R standardization activities as a former Vice-chairman of Study Group 8 for mobile service. He is a recipient of the research achievement award from the minister of education and science of Japan in 2003.

Keynote #2 : How salesforce.com Changes Information Technology

11:20–12:20 Sep. 24, Hall

Speaker

Adam Gross
Adam Gross, Vice President of Platform and Developer Marketing, salesforce.com

Abstract

Imagine a new approach where you no longer need hardware or software to run your business applications. Imagine not having to worry about high availability and disaster recovery. Imagine being able to focus 100 percent of your energy figuring out what features your users want and actually being able to deliver them. These are the promises and reality of Platform as a Service, a new way to harness the power of cloud computing for enterprise application development and delivery. Sound too good to be true? In this session, Adam Gross, vice president of platform and developer marketing, salesforce.com, will cover the key components of the Cloud Computing architecture and profile several companies who have put them to work to build better applications, faster, at a fraction of the cost.

Biography

Adam Gross is vice president of Platform and Developer Marketing at salesforce.com. At the company, Gross focuses on bringing platform, integration and development technologies to developers, ISVs and companies around the world to build on-demand applications on the Force.com platform and deliver them through the AppExchange marketplace. This work includes launching the company's first Web services API, which has grown to become one of the most popular business Web services available, accounting for over 50 percent of all of salesforce.com's traffic.

Prior to salesforce.com, Adam was an early innovator in the Web services market, serving as Vice President of Product Marketing at GrandCentral Communications (recently acquired by Google). Prior to GrandCentral, Gross co-founded Personify, a San Francisco-based software company that provided personalization and analytics systems for some of the largest sites on the Web, and served as a technology analyst in Stanford Research Institute's Media Futures Program. Gross holds a B.S. in New Media Systems and Policy from Carnegie Mellon University. Gross is an accomplished speaker, having recently presented at some of the industry's most popular business and technology conferences including:

Presentation File

The presentation file of Keynote #2 is downloadable.

Keynote #3 : SOUNDS FROM UTOPIA

Critical Issues of the Web 2.0 perspective in the Network Society

11:20–12:20 Sep. 25, Room 3

Speaker

Jan A.G.M.van Dijk
Prof. Dr. Jan A.G.M.van Dijk, Department of Media, Communication and Organization, University of Twente

Abstract

Every decade sounds from utopia return to the discussion about the social consequences of the Internet. This medium would be substantially more (inter)active, creative, participatory, direct and equal as compared to traditional media. Moreover, on the Internet things would be created in a network of cooperation, and not primarily by individuals and market or government organizations. Finally, the Internet is supposed to compensate for lost community and sociability. With the Web 2.0 these utopian sounds reappear in a new shape. However, this time the Internet has substantially changed. There are not only many more participants but they also seem to be more active on the web than ever before. With an open mind to the new opportunities Professor van Dijk has discussed the remaining critical issues of the Web 2.0 perspective. Such are:

The speaker has consistently applied these general issues to their significance for developing E-services by businesses and governments.

Biography

Jan A.G.M. van Dijk is professor of communication science at the University of Twente, the Netherlands and head of the Department of Media, Communication and Organization. His teaching chair is called The Sociology of the Information Society.

Van Dijk is investigating the social aspects of information and communication technology since 1984. His research specializes in social, cultural and political/policy issues. At the end of the 1980s he coined the term network society and made an inventory of the anticipated social consequences of ICTs and the Internet. His key publication in this respect is the continually updated book The Network Society (1999, 2006, Dutch editions: 1991, 1994, 1997, 2001), translated in several languages. Other, more recent books in English are Digital Democracy (2000), Information and Communication Technology in Organizations (2005) and The Deepening Divide, Inequality in the Information Society (2005), all Sage Publications.

Van Dijk is considered to be an expert on the field of the social consequences of the new media, in particular information inequality (the so-called ‘digital divide’), privacy and security, (digital) democracy and social cohesion.

Van Dijk leads a research program about E-government and is strongly engaged in policy discussions. He is an advisory of the European Commission and several Dutch ministries, government organizations and municipalities.

Personal website: http://www.gw.utwente.nl/vandijk

Presentation File

The presentation file of Keynote #3 is downloadable.